About Two Chicks.
Two Chicks Cocktails is a women-owned brand specializing in sparkling canned cocktails made with premium spirits. For this client, I was responsible for creating several promotional posters. I redesigned an existing summer poster to refresh their campaign and highlight their cocktails for the season. Additionally, I also developed new posters to promote their variety packs, ensuring consistent branding throughout. My design approach focused on maintaining and enhancing the brand’s fun, vibrant aesthetic while staying true to its identity.
Project Type: Poster Design
Programs: InDesign & Photoshop
Original Poster
18 x 24
Redesign
11 x 17
Variety Pack Posters
Initial Poster Design
For my initial poster design, my goal was to make the products the primary focus, ensuring their visibility. I highlighted each drink included in the Vodka Variety 8 Pack, with the box packaging placed in the bottom right corner. Inspired by the packaging, I incorporated a pink ombre background that matched the box. Similarly, for the Craft Cocktail Variety Pack, which features blue packaging, I maintained a cohesive design approach.
After sharing the initial design with the client, she was pleased with the style and overall look. However, she requested that the box packaging be more prominent, including both the cans and the box, to ensure customers could easily recognize the product in stores, as it is packaged in boxes. While I initially felt that featuring the cans was sufficient to highlight the product, I revised the design to meet the client's request and ensure her goals were met.
Final Designs
