About my branding.
For a personal branding project, I wanted to create something that truly felt like me. I aimed for a design that not only reflects my identity but also highlights what I love. I’m naturally drawn to softer color palettes, with green being my favorite. The shapes in my design are inspired by the intricate beauty of Spanish tiles and Mexican art. Butterflies hold a special significance to me, particularly the monarch butterfly, which is a symbol of Michoacán, my family’s homeland. My overall goal was to create an aesthetic that feels artsy, creative, and personal.
Project Type: Branding
Programs: Illustrator, Photoshop, and InDesign
Brand Identity
Mood Board
Portfolio Book & Website
Stationary
